Far From Fkn Normal · concept 01

The welcome email

Real products, real prices and her own words from the Our Story page. Nothing here is invented except the discount value, which is flagged below.

Ink #141414
Blue #2E8FE0
Orange #FF7A2B
Pink #FF4FA0
Tint #EEF7FF
Anton · Bebas Neue · Archivo

Far From Fkn Normal <contact@fffn.com.au>Welcome to the family, here is your 10% off

Welcome to the family

You’re in.

FFFN is for anyone who has felt different, struggled, or lost someone. Bold Australian streetwear with mental health at its heart.

Your welcome gift

10% off

your first order

FFFN10

One use, first order.

Shop now

Why we’re here

The things we are often told to hide are the things that make us human.

It is okay to be far from FKN normal. Every piece carries the message. Wear it your way, and check on your people.

Find your fit

Extra love unisex T-shirt

$80.00

Electric Roar oversized jersey

$89.00

Rhodes the Bear hoodie

$110.00

If you are struggling

You are not on your own. If you or someone you know needs support, please reach out:

Lifeline 13 11 14, 24/7 crisis support · Beyond Blue 1300 22 4636

The flow, fixed

Last version had a hard line above and below the middle section. That was blurred shapes being clipped by their container.

Now the whole white area is one element with the colour wash painted on as a background, so there is nothing to clip. Only two edges exist and both are waves.

Everything is real

Products, prices and photos pulled live from her Shopify store. Every line is lifted word for word from fffn.com.au: the headline, eyebrow and story copy from the homepage and Our Story, the card wording from her own scratch-and-win popup, and the Lifeline and Beyond Blue numbers from Our Story.

One thing to confirm

Her signup popup promises "your unique one-time code", but there are no discount codes in her store at all, so FFFN10 is a placeholder and a single shared code would contradict what she has already told people. The flow needs to generate a unique code per subscriber. Worth sorting before this sends.

Building it for real

The waves, the staggered cards and the tilted code panel do not survive Outlook as live code. For the send, those ship as flat images and the code stays as live text so it can be copied.